Nov 1, 2013
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. Yet the marketing industry has clung to the same frameworks for modelling the ways that people evaluate...
Oct 30, 2013
Oracle has announced new enhancements and features to Oracle Eloqua that will help modern marketers drive the best customer experiences and deliver high returns on marketing investments across their multi-channel campaigns. The new enhancements and features help...
Oct 25, 2013
Hitachi Data Systems Corporation, announced the launch of the Hitachi Data Systems (HDS) Community, an online social platform powered by Jive Software. The HDS Community enables customers, prospects, partners and employees to openly collaborate to innovate with HDS...
Oct 21, 2013
Having a Web site is a quintessential component of business today, but by its nature its seldom a means to engage with your customers directly, in fact few businesses can say they are aware of what their customers are doing while visiting their sites. According to...
Oct 14, 2013
More companies these days would do well to follow the doctrine of Marshall Field. The 19th century US retailer, who coined the term “the customer is always right”, also said that goodwill is the one and only asset that competition cannot undersell or...
