Wellness Warehouse leverages loyalty data

Progressive health retail outlet Wellness Warehouse is using insights gained from its loyalty programme to drive merchandising and promotion decisions – and is seeing the benefits. “The major insight has been that our most loyal customers are nothing like our typical...

How ESN can benefit marketing departments

Their names are known throughout the world by millions of adoring fans, they are attractive, sometimes they are even genuinely talented, they are often absurdly wealthy – and for just a few million more, one of them might be willing to lend their gorgeous, famous face...

Harbour and Associates deploy CRM solution

For more than 40 years Harbour and Associates has been assisting companies with a wide range of consulting services including company registrations and tax returns, as well as BBBEE and other auditing services. In order to drive their customer service to greater...

A social approach makes business sense

In this the age of information dominated by the power of social collaboration using technology, the case for investing in social business is strong. A step beyond social media and networks, social business is the new frontier of business-to-business and...

Sanlam Health enhances e-mail interaction

Sanlam Health, a subsidiary of leading financial services group Sanlam, has streamlined its e-mail management systems by adopting an e-mailtopia program supplied by customer interaction and communications expert Inter-Active Technologies (IAT). Canadian-based...