Jul 2, 2013
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next, says Pete Case, founder and CEO at Gloo. Which digital tool is emerging and which will...
Jul 1, 2013
More than ever, companies need to find new ways to distinguish themselves from their competition. To win more customers, they need to create a unique customer experience, and must command consumer attention in increasingly innovative ways. “The fact is, creating...
Jun 24, 2013
The enthusiastic uptake and popularity of social networks such as Facebook and Twitter – which now reportedly accounts for 20% of all online activity – has convinced many companies to try and replicate that same level of success and reach with enterprise social...
Jun 19, 2013
When companies launch a new product, they generally have a marketing plan in place in order to ensure they promote the new offering most effectively. However, regardless of how well-planned a marketing campaign is, there is very little guarantee of it reaching the...
Jun 18, 2013
Mitel, a leading provider of cloud and premises based unified communications (UC) software solutions, has announced two new product offerings: MiVoice for Lync and MiCollab 5.0 (formerly Mitel Application Suite or MAS). Building on its open Freedom Architecture, Mitel...
