Managing the customer experience
The ultimate result of today’s many business challenges is that it is more important now than ever that companies know their customers better. That is the end goal of customer experience management, and yet, many companies still fail in obtaining a holistic...The customer experience is a journey
Customers are the lifeblood of any business, and many organisations have become exceptionally good at creating excellent individual engagements and interactions with their customers, says Shailendra Singh, business director of Africa Region, South Africa, Wipro. However, in today’s socially connected, “always-on” world, the customer experience is no longer about isolated incidents.