Apr 22, 2015
As one of the largest GP partners in South Africa, Vox Telecom, through its specialist Microsoft Consulting and Software Integration Division, is looking to engage with and educate mid-market business decision makers about CRM and ERP, especially as businesses in this...
Apr 22, 2015
Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser, says Richard Firth, chairman and CEO of MIP Holdings. The new, more demanding, generation of consumers, has been exposed to so much advertising that...
Apr 21, 2015
Digitisation offers great opportunities to personalise customer experiences – but companies need to understand the nuances to achieve good results. Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively...
Apr 15, 2015
The mantra of most businesses today is “to be profitable, you must understand your customer”. Some companies do this well, and some do it badly. Companies like Amazon have done this really well. Their ability to do highly individual marketing is because they...
Apr 13, 2015
As we engage with customers, and talk to them about the roles of ERP and CRM as enablement and automation tools, many of them immediately try to draw a comparison between the two systems, says Heath Huxtable, head of Vox Telecom’s Consulting and Software Integration...
