Customer experience key focus for CIOs

With consumers engaging more directly with businesses through mobile and social media, more than 60% of chief information officers (CIOs) will focus more heavily on improving the customer experience and getting closer to customers, according to a new report released...

Interactive Intelligence launches contest

Interactive Intelligence Group, a global provider of software and services designed to improve the customer experience, is launching a Customer Experience Makeover: Contact Centre Style contest. The contest is open to businesses of any size worldwide looking for a...

Amazon tops in customer experience

Amazon.com has secured the top spot in Forrester’s annual Customer Experience Index (CXi), which measures and ranks the customer experience of 175 large US brands, based on a survey of 7 500 US consumers. Amazon (specifically as a consumer electronics...

Nedbank taps into IBM Analytics

IBM has announced that Nedbank, a leading financial services provider throughout southern Africa, is using IBM’s predictive analytics solutions to improve the customer experience and provide more responsive realtime services. As a result of this technology...

Oracle aids modern marketers with Eloqua

Oracle has announced new enhancements and features to Oracle Eloqua that will help modern marketers drive the best customer experiences and deliver high returns on marketing investments across their multi-channel campaigns. The new enhancements and features help...