CMOs pay lip service to customer obsession

Aug 11, 2015

Marketers pay lip service to putting the customer at the centre of everything they do – but, in practice, many roadblocks still stand in the way of making customer obsession a reality. In a new Forrester/ANA survey of 61 marketing leaders, 87% agree that...

2015 is the year of customer obsession

Feb 23, 2015

Becoming customer-obsessed is one of the top five trends that will impact the contact centre industry this year, according to one of the experts at the Interactive Intelligence panel discussion. To be truly competitive today, companies have to become “customer obsessed”, contact centre experts say. Enhancing customer experience is one of the top five trends in the contact centre industry this year, and new strategies and technologies must be harnessed to ensure that customer expectations are met and exceeded.