Ovum: treat customers as individuals

 A fundamental lack of understanding about who the customer is means insurers are facing a “through the looking glass” moment. Traditional perspectives about the importance of operational excellence and a primarily product-focused approach, are being turned inside-out...

Customer IDs move to social

By the end of 2015, 50% of new retail customer identities will be based on social network identities, up from less than 5% today, according to Gartner. Along with federation technologies and mobile computing, social identity adoption will have a major impact on the...

Reach out to customers on Valentine’s Day

Has a bank manager ever given readers a hug? Or have the waiters at the neighbourhood coffee shop ever recited poetry to them?  If the answers are “no” and “never”, then readers are among millions of consumers who feel unloved by the retailers...

Collaboration in the IT channel

In this lingering tough economic climate, it is increasingly important for businesses to maintain a competitive edge and to have a leg up on the competition. To many companies, this means jealously guarding their ideas. Yet in the IT channel, quite the contrary...

Data loss affects customers

Whatever the causes, data loss affects everybody – the company, its employees and even its customers. According to the B2B International survey customer information as well as financial data, both at 36%, are lost most often. This is closely followed by employee...