Poll customers with satisfaction surveys

Customers are the lifeblood of any business. Business owners want them to be happy. That’s why the saying exists that “the customer is always right” – even if they are not. If the customer doesn’t complain, most business owners assume that they are indeed satisfied...

CMOs use data to understand customers

High-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers. A new IBM study entitled Stepping Up to the Challenge: How CMOs can start to close the aspiration...

Otel quadruples broadband fibre

Otel Telecoms has increased its Telkom SAIX Broadband Internet capacity to meet the increasing number of enterprise and SME customers migrating from contended Internet via ADSL or Fibre to a 1:1 uncapped, uncontended and unshaped solution. Carmen Boshoff, last mile...

Analytics brings you closer to customers

Within any industry, understanding the needs of your customer is of the utmost importance, and in no industry is this more relevant than the retail sector, says David McWilliam, director at Cortell Corporate Performance Management. Catering to the needs and...

How to leverage your mobile app

So you’ve extended your customer service channels and now you’ve got a mobile app. As an organisation you’re used to developing for employees, but not for customers. All of a sudden you’re a consumer-facing mobile app developer. And that means...