May 8, 2015
The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. But there are some important rules that must be observed. When brands speak to customers, their main priority is to grab those customers’ attention, so they...
Apr 15, 2015
As someone who has been in marketing in some way or other for many years, I am always interested in trends and predictions and how the role of marketing is ever changing. We are probably showing our age, but remember the 4Ps? These days we have the 7Ps. I recently...
Mar 26, 2015
Having valid, actionable databases of customers, be they current or potential, is a highly valuable marketing and sales tool which can not only drive new business, but can boost profits and improve CRM. Louise Robinson, sales director of CG Consulting says databases...
Mar 19, 2015
Despite the vast opportunities that Africa is presenting to various brands and businesses, communicating with the continent’s one billion consumers can be a challenge due to the various cultures, political situations and language barriers that exist. This is according...
Jan 15, 2015
Increasing marketing technology investments are demanding more involvement from IT leaders to enable marketing to achieve full business value from its investments, according to Gartner. In 2015, IT leaders supporting marketing will need to build a stronger partnership...
