Dac Systems seeks top tech marketing talent

Leading ICT Services and Microsoft solutions partner Dac Systems is scouting the market for the very best technology and digital marketing talent. The Company has announced its six-week internship program, beginning in February 2015, which will offer one successful...

The Internet has changed users

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things. Our minds have become used to toggling between screens, with some purchases better suited to fast data-point shopping...

An integrated view of marketing initiatives

Today’s companies touch their customers through multiple challenges, and through various areas of the organisation. However, up till now there hasn’t been a single system that can provide a comprehensive view of these channels and interactions. Gerald Naidoo, CEO of...

Marketing your business in Africa

At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa. Yet, successfully marketing a brand across such a diverse continent – with over 50 countries, hundreds of languages and various cultures – is no easy...

Why e-mail campaigns pay off

In this age of realtime advertising – such as the cookie brand Oreo’s now legendary live tweet during the broadcast of the American SuperBowl earlier this year – as well as interactive, online video ads, a far more humble medium continues to remain popular as a...