Jul 18, 2013
To capture and capitalise on mobile traffic growth, retailers are eagerly looking for ways to optimise their digital marketing campaigns across various devices. As a result, top investment priorities include a few tried-and-true favourites: e-mail and paid search....
Apr 9, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
Mar 19, 2013
The ability to measure sales activity against actual marketing expenditure – commonly referred to as “closing the marketing loop” – has historically been a challenge for all retailers, decreasing the overall effectiveness of marketing campaigns. Bevan...
Jan 25, 2013
The 2013 African Cup of Nations (Afcon) football tournament that launched last week was recently declared a “protected event” in terms of the Merchandise Marks Act by Trade and Industry Minister, Rob Davies. The upshot is that companies that are not an official...
Jan 21, 2013
The top reason for businesses investing in social media is once again for improving customer relationships, according to Gartner’s social media survey. This is a significant finding for marketing organisations because it shows that the top five reasons for investing...
