Sep 10, 2013
Integrated marketing management, spanning technologies, communication channels and enterprise ecosystems, will be key to the success of marketing initiatives in future, says SAS. Addressing marketers and retailers at a briefing in Sandton this week, SAS executives...
Aug 29, 2013
Their names are known throughout the world by millions of adoring fans, they are attractive, sometimes they are even genuinely talented, they are often absurdly wealthy – and for just a few million more, one of them might be willing to lend their gorgeous, famous face...
Aug 15, 2013
Although almost all marketers make use of social media – ranging from branded Facebook and Twitter accounts to blogs, forums and paid ad placements – more of these campaigns fail than succeed. Forrester forecasts that US marketers alone will spend $4,8-billion...
Aug 6, 2013
Their names are known throughout the world by millions of adoring fans, they are attractive, sometimes they are even genuinely talented, they are often absurdly wealthy – and for just a few million more, one of them might be willing to lend their gorgeous, famous face...
Jul 24, 2013
Many organisations today are struggling to strike the right balance between remaining flexible enough to capitalise on rapid-fire strategic challenges and still being able to meet short and long-term financial numbers, says Frank Reinelt, senior director for Northern...
