Jul 4, 2013
From reconnecting with an old friend from school, to hearing about a friend’s job promotion or viewing photos of a colleague’s new baby – social media has made it easy for consumers to share exciting news – or just let their social media circles of friends know...
Jul 2, 2013
The companies that will drive the most advantage from social media in the years to come will be those that treat it as a boardroom and executive committee level issue rather than as a pure marketing and communications function. That’s according to Gordon Geldenhuys,...
Jul 2, 2013
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next, says Pete Case, founder and CEO at Gloo. Which digital tool is emerging and which will...
Jul 1, 2013
More than ever, companies need to find new ways to distinguish themselves from their competition. To win more customers, they need to create a unique customer experience, and must command consumer attention in increasingly innovative ways. “The fact is, creating...
May 31, 2013
Phishers are known for experimenting with different fake social media applications in a desperate move to lure users. A Symantec blog post outlines examples of new fake apps. In the first example, the phishing site used an image of a girl along with the Facebook Like...
