The role of social business intelligence

One of the most important things all organisations need to remember is that a business is only as good as its people, says Davide Hanan, MD of QlikView SA. So, how can users make sure they are getting the most out of their people?  Well, it could equally be said that...

Social media as a recruitment tool

Over the past decade, social media has metamorphosed into a dynamic form of worldwide interpersonal communication and community building, says Yolandi Nortje, executive of Intuate Group . In fact, according to a 2012 Pew Global Attitudes Project report, which drew on...

Big data is watching

Social media, expansion of the Internet and the ubiquity of computers has allowed companies to capture vast sets of data about their customers. Managed correctly, this data can allow companies to refine their marketing efforts and offer a greater degree of...

Contact centres go social with Aspect Social

Aspect Software, a leading provider of next generation customer contact and enterprise workforce optimisation, has announced the launch of Aspect Social, a cloud-based offering that aligns interactions organisations have with customers on Facebook, Twitter, blogs and...

Taking a small business social

Social media has provided small businesses with the opportunity to market their brands on a big scale at a fraction of the cost. This said, in order for social media to work to a company’s advantage, users need to understand the various platforms and know how to...