Some 78% of online youth in the United States use Facebook at least one a month, while 28% say they use the site “all the time”, according to a new Forrester survey of more than 4 500 youth aged 12 to 17. Comparatively, this equates to greater teen usage...
There’s a gas explosion at your main manufacturing plant: lives are at risk and production is likely to be affected. Your call centre has been hit by an outbreak of food poisoning after a team party and is running at 20% capacity. Your products are contaminated and...
Social media platforms like Facebook and Twitter are becoming a popular communication trend in business. Unfortunately, the trend sometimes comes with unforeseen ethical problems for the business. One bad tweet could end up hurting your sales, your image and your...
Social media analytics, to a large extent are meaningless. The number of likes, comments and shares are generally worthless statistics. The figures give no real insight into how social media is impacting a brand. Research shows that negative social media comments can...
