The pitfalls of social media

The pitfalls of social media

The world of social media could hold unexpected traps for professionals – and extreme care should be taken to avoid having your name and reputation tarnished online. Emma Sadleir, social media lawyer and author of a soon-to-be-released book offering advice on...

Social media and the conversation centre

Social media blunders strike fear into the heart of any marketing manager. In the case of First National Bank, a distasteful response to a harmless query caused outrage on social media and left an unsightly blemish on the company’s otherwise polished social media...

FIFA World Cup gets social with new site

With the kick-off of the 2014 FIFA World Cup a month away, Sony has launched One Stadium Live – a one-of-a-kind social network site dedicated to football fans around the world. The site is hosted on Sony’s One Stadium portal site and optimised for smartphone,...

Social media can help to engage citizens

A recent survey by International Data Corporation (IDC) reveals that Spain, the UK and France are leading the way among the largest countries in Western Europe in adoption of social media by central and local governments. The survey highlights that 40% of local...

New global opinion network opens in SA

State – a new global communications platform, linking people via opinions, rather than personal, professional or social networks – is making a major push into South Africa. “With the important upcoming general election, all eyes are on South Africa,” says State...