Apr 25, 2014
The growth in popularity of social networking, increasing levels of access to the Internet and widespread use of mobile devices for work purposes have accentuated the already blurred lines that define people’s professional and personal lives. From dress code to...
Apr 22, 2014
With the rapid increase of consumer access to the Internet in South Africa, the phenomenon of online shopping has grown significantly in the country over the past decade. Now, in a more competitive environment than ever before, retailers need to better understand the...
Apr 3, 2014
Social media is becoming an increasingly popular channel of communication for consumers wanting to lodge complaints about poor service or inferior products. Does this mark a change in preference over more traditional routes, such as telephone, fax, e-mail and the Web?...
Apr 2, 2014
While Google Plus can’t match Facebook for either number of users or intensity of usage, it offers marketers the opportunity to build deeper social relationships than you might think – especially when compared with Twitter. In fact, Forrester data shows...
Mar 19, 2014
Social media analytics, to a large extent, are meaningless. The number of likes, comments and shares are mostly worthless statistics. The figures give no real insight into the actual value of social media and how it is impacting a brand. Research shows that an average...
