Apr 1, 2026
Lenovo has announced a global partnership with David Beckham. The collaboration builds on Lenovo’s expanding role in global football, including its position as the Official Technology Partner of FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. This first of...
Mar 6, 2026
LIV Golf and Salesforce have announced the launch of agentic golf companion Fan Caddie. Named “Chip,” the AI agent is built on Salesforce’s Agentforce 360. The proprietary technology built into LIV Golf’s app customises each fan’s journey to guide their experience and...
Jan 28, 2026
TCL has announced Arsenal’s Bukayo Saka as its brand ambassador. TCL recently teamed up with Arsenal and Bukayo Saka with the launch of ‘Inspire Greatness, Together’, a new campaign that celebrates how football brings people together through moments on and off the...
Jan 27, 2026
Schneider Electric will become the Official Energy Technology Partner of McLaren Racing, including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, McLaren F1 Academy, as well as the McLaren United Autosports WEC Hypercar Team. Schneider and...
Jan 14, 2026
At CES 2026, Hisense showcased its latest technology applications for the FIFA World Cup 2026, highlighting how its large-screen and home appliance innovations continue to support both professional football operations and immersive fan experiences. The Hisense booth...
Nov 3, 2025
NTT Data has announced its role as technology partner for the inaugural Nedbank Gravel Burn – a seven-stage, 800-kilometre gravel bike race from Knysna to Shamwari. NTT Data will deliver the secure connectivity and network infrastructure needed to keep more than...
