Dec 6, 2024
The global sports industry is worth over USD 400 billion. Athletes and players who compete at a professional level often perform under conditions of stress, overexertion and overtraining. By Karl Blom, partner, Prineil Padayachy, senior associate, and Ndinae...
Feb 8, 2024
Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club’s 121-year history. The sponsorship...
Sep 5, 2023
BallTalent – a Soweto-based, tech-enabled, talent scouting app – is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women’s World...
Jul 26, 2023
Trend Micro has been named an Official Partner of the NEOM McLaren Formula E Team. “I’m excited to welcome Trend Micro to our team,” says Ian James, MD of McLaren Electric Racing and Team Principal of the NEOM McLaren Formula E Team. “As we...
Jun 30, 2023
Dimension Data parent company NTT is enhancing its technology offering for the Tour de France and Tour de France Femmes avec Zwift to bring IoT, edge connectivity, and edge computing to the forefront of the famous sporting event. In 2023, NTT will bring a greater...
Apr 3, 2023
McLaren Racing has announced a multi-year partnership with Workday, as an Official Partner of the 2023 McLaren Formula 1 Team. Workday branding debuted at the 2 April 2023 Australian Grand Prix. As part of this partnership, McLaren will become a customer of...
