Oct 15, 2025
The National Basketball Association (NBA) and Amazon Web Services (AWS) have announced a multi-year partnership that will power the next generation of basketball innovation. Together, they will launch NBA Inside the Game, powered by AWS, a new basketball intelligence...
Aug 21, 2025
s an official partner of the World Athletics Championships Tokyo 25 (WCH Tokyo 25), which will take place at Japan National Stadium in Tokyo from 13 to 21 September, Sony will enhance and deliver the entertainment value of the sports to audiences around the world. At...
Aug 18, 2025
Hisense SA has partnered with RGB Gaming, with the aim of redefining the competitive gaming landscape in schools and universities nationwide, to transform gaming into a high-performance career path for thousands of young South Africans. RGB Gaming has already...
Dec 6, 2024
The global sports industry is worth over USD 400 billion. Athletes and players who compete at a professional level often perform under conditions of stress, overexertion and overtraining. By Karl Blom, partner, Prineil Padayachy, senior associate, and Ndinae...
Feb 8, 2024
Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club’s 121-year history. The sponsorship...
Sep 5, 2023
BallTalent – a Soweto-based, tech-enabled, talent scouting app – is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women’s World...
