Sony partners with World Athletics Championships Tokyo 25

s an official partner of the World Athletics Championships Tokyo 25 (WCH Tokyo 25), which will take place at Japan National Stadium in Tokyo from 13 to 21 September, Sony will enhance and deliver the entertainment value of the sports to audiences around the world. At...

Hisense SA partners with RGB Gaming on e-sports

Hisense SA has partnered with RGB Gaming, with the aim of redefining the competitive gaming landscape in schools and universities nationwide, to transform gaming into a high-performance career path for thousands of young South Africans. RGB Gaming has already...

Strike a balance between performance and protection

The global sports industry is worth over USD 400 billion. Athletes and players who compete at a professional level often perform under conditions of stress, overexertion and overtraining. By Karl Blom, partner, Prineil Padayachy, senior associate, and Ndinae...

HP signs global sponsorship with Real Madrid

Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club’s 121-year history. The sponsorship...

Scouting app helps uncover female soccer talent

BallTalent – a Soweto-based, tech-enabled, talent scouting app – is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women’s World...

NEOM McLaren Formula E partners with Trend Micro

Trend Micro has been named an Official Partner of the NEOM McLaren Formula E Team. “I’m excited to welcome Trend Micro to our team,” says Ian James, MD of McLaren Electric Racing and Team Principal of the NEOM McLaren Formula E Team. “As we...