Jun 10, 2026
Salesforce has announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026 in North America and Europe and the FIFA Women’s World Cup 2027 in North America and the host country Brazil. The multi-tournament partnership brings...
Jun 10, 2026
Lenovo is delivering a near real-time AI-powered infrastructure platform for the FIFA World Cup 2026 to enable ultra-low-latency IPTV (Internet Protocol Television) video distribution in addition to the traditional cable and satellite broadcast, intelligent content...
Apr 1, 2026
Lenovo has announced a global partnership with David Beckham. The collaboration builds on Lenovo’s expanding role in global football, including its position as the Official Technology Partner of FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. This first of...
Mar 6, 2026
LIV Golf and Salesforce have announced the launch of agentic golf companion Fan Caddie. Named “Chip,” the AI agent is built on Salesforce’s Agentforce 360. The proprietary technology built into LIV Golf’s app customises each fan’s journey to guide their experience and...
Jan 28, 2026
TCL has announced Arsenal’s Bukayo Saka as its brand ambassador. TCL recently teamed up with Arsenal and Bukayo Saka with the launch of ‘Inspire Greatness, Together’, a new campaign that celebrates how football brings people together through moments on and off the...
Jan 27, 2026
Schneider Electric will become the Official Energy Technology Partner of McLaren Racing, including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, McLaren F1 Academy, as well as the McLaren United Autosports WEC Hypercar Team. Schneider and...
