Tech drives increase in Tour de France second screen audience

Amaury Sport Organisation (ASO), the organiser of the Tour de France, has partnered with Dimension Data since 2015 to help engage a new generation of young fans. Aged between 18 and 35, they now make up 73% of the Tour de France’s 6,5-million-strong social media...

VFS Global facilitates FIFA World Cup Fan IDs

As Russia looks forward to welcoming football enthusiasts for the FIFA World Cup 2018, VFS Global offers extra convenience to football fans by providing access to more than 165 of its Visa Application Centres across the globe as FAN IDs distribution points. Visitors...

Lenovo signs up sports sponsorships

Lenovo has entered into a multi-year sponsorship partnership with Scuderia Ferrari – starting with the 2018 season which kicked off in Melbourne on 25 March. The partnership will see brand exposure through the placement of the Lenovo logo on the side wing and...

Dell EMC to sponsor the Springboks

Kathy Gibson at Dell EMC Forum, Sandton – Dell EMC South Africa will sponsor the Springbok rugby team for the next three years. “We want to invest in human potential,” says Doug Woolley, GM of Dell EMC South Africa. “We talk about...

Ducati partners with NetApp

NetApp has teamed up with Ducati (part of Volkswagen Group) to drive the digital transformation of motorcycle racing as the official sponsor of the Ducati Team in the 2018 MotoGP World Championship, which started on 18 March at the Losail International Circuit in...

SA cycling platform launches

Cycling enthusiasts and service providers will finally be able to connect with one another thanks to the hubtiger (www.hubtiger.co.za) platform and app launching soon. Developed for cyclists who love their bikes, hubtiger enhances their experience by connecting them...