Avidity Group makes next-generation ‘market of one’ possible in SA

A fully-integrated customer experience specialist has opened its doors, with a full suite of products and services for any organisation that seeks to improve and integrate its marketing at all customer touch points. Avidity Group enters the market in the interplay...

Black Friday: don’t be a victim

The Black Friday sale tradition is gaining momentum in South Africa, with leading retailers promising significant discounts. For many consumers, the discounts will prove too tempting for caution as they happily part with their personal information and hand over their...

AI helps retailers navigate shopping season anomaly

A significant portion of retailers’ annual profits are attributed to the festive shopping season – from Black Friday, to the weekend before Christmas Day – which generally spans over approximately three weeks. This year, however, an extra week of...

Technology the new differentiator for retail

Increasingly, retailers need to create a compelling reason for customers to enter their stores and should look at technology as a way to differentiate themselves from the competition. “For the past two decades, retailers have tended to focus on saving costs and...

Create in-store experiences that drive sales

Competition in the retail industry is fiercer than ever. Between ecommerce sites and subscription services, consumers have plenty of choices when it comes to where they spend their time and money. By Higor Torchia, country manager for Vend in the UK and EMEA To stay...

Partnerships helps retailers move from bricks to clicks

It is no new revelation that traditional retailers are having to revisit their business models as new, agile e-commerce stores are eroding the reach of ‘in store’ retail outlets. To mirror the success of newer, online stores, large retailers are looking to...