The future of customer communication with WhatsApp

As businesses adapt to a rapidly evolving digital landscape, customer communication is being reshaped by new technologies and consumer behaviours. By Xander Barnard, MD of The Messenger Network WhatsApp Business API, in particular, is emerging as a powerful tool for...
How much trust should we place in chatbots

How much trust should we place in chatbots

The rise of advanced language models like ChatGPT has ushered in a new era of human-like interactions, where chatbots can engage in natural conversations, solve complex problems, and even exhibit creative thinking. This remarkable progress has opened up a world of...

Tech innovation essential to meeting customer needs

Like every industry, the short-term insurance industry has undergone significant tech transformation over the past decade. This change is largely driven by technological advancements, which have redefined and enhanced customer experiences, streamlined operations, and...
Customer service in an AI-driven future

Customer service in an AI-driven future

Generative AI has recently taken centre stage as a transformative tool for businesses, particularly in customer service. Often, discussions around AI in this space focus on overcoming customer service challenges. However, instead of using AI to keep customers at...

Can AI help change how businesses view customer service emails?

Three hundred and sixty-two billion. That’s roughly how many emails are sent every day globally. Despite numerous apps promising to replace email over the years, that number is set to keep growing, reaching 392,5-billion by 2026. That’s because, for all...
Is your business failing CX 101?

Is your business failing CX 101?

For years, companies have been promoting the importance of customer experience (CX) in improving their performance. By Richard Firth, CEO of MIP Holdings These days, entire departments are devoted to CX management, with many having evolved into digital experience...