Why most CX research falls short, and how to fix it

Why most CX research falls short, and how to fix it

Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary ratings to assess customer experience. By Liezel Jonkheid,...

Chatbots set to shape the future of user engagement

In a world overflowing with information and an ever-growing array of apps vying for attention, South African smartphone users are increasingly overwhelmed. “South Africans rely on their smartphones to navigate daily life, yet most of us only regularly use a...

Chatbots set to shape the future of user engagement

In a world overflowing with information and an ever-growing array of apps vying for attention, South African smartphone users are increasingly overwhelmed. “South Africans rely on their smartphones to navigate daily life, yet most of us only regularly use a...

Customer privacy and data security key for loyalty programmes

Even though loyalty programmes have become increasingly popular, research shows that loyalty fraud now accounts for 31% of all fraud attempts against online merchants globally. By Len Lubbe CEO of LoyaltyPlus Given how companies collect and store vast amounts of...
Key trends driving loyalty program design in 2025

Key trends driving loyalty program design in 2025

As businesses strive to foster stronger connections with their customers, 2025 will see key shifts in how loyalty programs are designed and executed. The focus is increasingly on personalisation, engagement, and delivering meaningful and tangible value. Gordon Wilson,...