Jul 13, 2016
Organisations that are not actively mining customer data and using that to support business decisions are missing out on valuable opportunities. They are also putting themselves at risk of not providing their customers with what they actually want and could lose those...
Jul 7, 2016
Nobody can deny that we are now in the age of the customer, writes Juan Bezón, chief commercial officer of PCCI Group. Through online and mobile channels they are well informed and this information allows them to compare and choose the most convenient provider/vendor....
Jul 1, 2016
While some South African companies have opened themselves to the opportunities offered by customer experience (CX), many either do not fully understand it or simply see it as a bolt-on to existing systems. Qaalfa Dibeehi, Forrester’s vice-president and principle...
Jun 22, 2016
While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated. It has had to evolve dramatically as a result of the connected world we live in, and adapt to the new customer that this has bred. Quinton Pienaar, CEO of...
Jun 21, 2016
It can be tempting to take a scattered approach to customer communications to attract new customers and upsell your current base. However, how you choose to communicate with customers could be the crucial factor in pulling ahead of the competition, writes Jacques van...
May 24, 2016
Staying relevant in a disruptive environment is top of mind for businesses today. To succeed, businesses must start evaluating innovative new cloud approaches, says Andre le Roux, Africa region MD for Interactive Intelligence. The advent of the ‘Uber era’...
