Apr 5, 2016
In today’s global economy, characterised by technology commoditisation and consumerism, IT businesses are finding it tough to differentiate themselves from their competitors. Given how easy it is for consumers to buy IT solutions, it is no longer viable to...
Mar 17, 2016
In an era where customers are becoming their own advocates and – with the internet, mobile accessibility, social media and big data at our fingertips – it has become irresponsible for brands to not engage with their customers, to retain them; experts share...
Mar 7, 2016
Finding ways to grow the SA economy and reduce spending were two key objectives underpinning many of Pravin Gordhan’s proposals in last week’s Budget speech, in a desperate bid to improve South Africa’s fiscal position. Numerous mentions of the need...
Feb 29, 2016
The full advantages of a Management Information System (MIS), can only be realised when implemented and approached as a strategic initiative, states Microsoft Gold Partner Mint Management Technologies client relationship management (CRM) director Chris Barry. The...
Feb 17, 2016
Many organisations battle with lead generation. Marketing initiatives have changed significantly due to the advent of the Internet, smart devices and the addition of several new channels and ways to market in real time. “Companies are still employing ineffective...
Feb 11, 2016
The digital world is a noisy one, with many voices competing for your attention and focus. And like in any buyer’s market, the balance of power, choice and selection has veered in favour of the end-user. Consumers are empowered to search for information and...
