Feb 17, 2016
Many organisations battle with lead generation. Marketing initiatives have changed significantly due to the advent of the Internet, smart devices and the addition of several new channels and ways to market in real time. “Companies are still employing ineffective...
Feb 11, 2016
The digital world is a noisy one, with many voices competing for your attention and focus. And like in any buyer’s market, the balance of power, choice and selection has veered in favour of the end-user. Consumers are empowered to search for information and...
Feb 9, 2016
All organisations start a new year with high hopes and lofty aspirations for their sales and marketing goals. In tough economic times, whether or not the past year has been a good or a bad one, starting the year with the aim of achieving sales goals is a positive...
Jan 26, 2016
Companies looking to leverage the advantages of advanced analytics and omni-channel communication require a deeper understanding of the customer journey. That’s the latest word on customer service from Quinton Pienaar, CEO of Agilitude a Salesforce.com and...
Jan 6, 2016
The digital generation – Gen D – demands more of organisations across a growing number of digital channels. Analytics, agility and intelligent contact centre platforms help organisations deliver, says Deon Scheepers, manager: sales operations at...
Dec 10, 2015
Social media is redefining how organisations engage with their customers and vice versa. Jennifer Mbesa, HR manager at RDB Consulting, a database and operating systems outsourcing company, says outsourcers need to take advantage of the success and impact of...
