Big data and the consumer engagement model

Jonathan Holden, group executive of operations, and Phumla Tshabalala, managing executive of contact centres at Innovation Group, discusses the implications of big data and the associated impact on the customer engagement model. Big data is an immense collection of...

Harness behavioural psychology to enhance user experience

Over the past several years, behavioural psychology has attracted a great deal of interest outside of academic circles, writes Jason Ried, founder and MD of Fuzzy Logic. With one of its main sub-fields, behavioural economics, now influencing the strategies of major...

Build a loyal customer community through multimedia

Industrial communications provider, Metacom, is investing in interactive communication solutions for retailers, which allow them to differentiate, engage and communicate with their customers. Customer loyalty today can be easily defined as a moving target. Shopper...

How does customer service in the public sector compare?

Governments across the globe are moving towards a more integrated digital approach to serving citizens, writes Sydwell Shikweni, transformation director at Merchants. According to the 2016 Dimension Data Global Contact Centre Benchmarking Report, public sector...

Why CX and ratings should be a two-way street

Customer experience management has traditionally been about customers being able to rate a business based on their interaction, or a business gathering information to better understand what a customer is thinking to provide a better service. But according to Bruce von...

Time to ramp up sales

With less than four months to go before SA closes up shop, now is the time to make sure you can meet your targets by year-end. This is according to Louise Robinson, MD of CG Consulting, who notes that companies in South Africa have a habit of leaving everything to the...