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Salesforce to transform football fan engagement

Salesforce has announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026 in North America and Europe and the FIFA Women’s World Cup 2027 in North America and the host country Brazil. The multi-tournament partnership brings...

Lenovo powers FIFA World Cup 2026 operations

Lenovo is delivering a near real-time AI-powered infrastructure platform for the FIFA World Cup 2026 to enable ultra-low-latency IPTV (Internet Protocol Television) video distribution in addition to the traditional cable and satellite broadcast, intelligent content...

Lenovo partners with David Beckham

Lenovo has announced a global partnership with David Beckham. The collaboration builds on Lenovo’s expanding role in global football, including its position as the Official Technology Partner of FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. This first of...

LIV Golf launches Fan Caddi withSalesforce’s Agentforce 360

LIV Golf and Salesforce have announced the launch of agentic golf companion Fan Caddie. Named “Chip,” the AI agent is built on Salesforce’s Agentforce 360. The proprietary technology built into LIV Golf’s app customises each fan’s journey to guide their experience and...

Huawei new sponsor of AC Milan

Huawei, the leading global information and communications technology (ICT) solutions provider, and AC Milan have announced a sponsorship agreement during a recent press conference held at “Sala dei Trofei” inside the football club’s headquarters in Milan.  With the...

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Itec grows joBerg2c support

Office automation and communications group, Itec has long been a supporter of local mountain biking. As one of the earliest sponsors of the sport, Itec's involvement and support has continued to grow, a fact that was most evident at the fourth edition of the Old...

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