Samsung announces ‘Support the Boks’ campaign winners
One of the biggest fans of the Springboks, Samsung has been driving consumer initiatives to get the nation to stand behind the Boks and inspire rugby gees. The company has announced the 10 winners (plus partners) of its "Support the Boks" campaign who will be seated...
Kaspersky Lab extends Scuderia Ferrari sponsorship
Kaspersky Lab has announced the continuation of its sponsorship contract with the Scuderia Ferrari Formula One racing team. The new five-year contract will be valid from 2017 until 2021. Eugene Kaspersky, chairman and CEO of Kaspersky Lab, says: "I'm thrilled that...
DiData publishes Tour de France data
Dimension Data, the global IT organisation processing and analysing the data coming from trackers under the saddles of riders in the Tour de France, has released a summary of the data the company recorded, processed and analysed across 21 stages of Le Tour. Dimension...
Soccer in the cloud with SAP, City Football
SAP and City Football Group (CFG) have announced a global, multi-year marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch. SAP will become the official “Cloud...
Tennis fans can watch the game on mobiles
Ericsson is using its Networked Event platform to enable tennis fans around the world to follow the Collector Swedish Open – which takes place in Båstad, Sweden, from 13 July to 19 July – on their mobile devices. Apps for iOS and Android will enable tennis fans to not...
BT improves performance for Williams
The first results of BT’s partnership with Williams Martini Racing are showing how BT technology is helping improve car performance with the team through realtime pitstop practice data analysis, accelerated race video analysis, improved applications performance and...
Ricoh SA sponsors wheelchair basketball
Ricoh SA is again sponsoring the Pumas Wheelchair Basketball team to compete in the SuperSport Wheelchair Basketball Series, 2015. Ricoh SA has sponsored the Pumas Wheelchair Basketball team since May 2008 when it signed an agreement to provide kit, branding,...
SCEE, Sony Mobile sign sponsorship deal
Sony Computer Entertainment Europe (SCEE) and Sony Mobile Communications today confirmed a three year global partnership as Official Partners of the UEFA Champions League for seasons 2015 to 2018. This agreement will include the UEFA Super Cup 2015, 2016 and 2017 as...
DiData powers Tour de France
Dimension Data and Amaury Sport Organisation (ASO), owners of the Tour de France, have signed a five-year deal that will see Dimension Data become the Official Technology Partner of ASO on cycling events including the Paris-Nice, Critérium International,...
Williams Martini Racing uses BT solutions
BT has agreed a multi-year strategic technology partnership with the Williams Martini Racing Formula One team. The Williams Martini Racing team will use BT’s high performance network services globally, facilitating secure and high speed communication as well as...
Jabra joins ITU as global partner
On Monday, the International Triathlon Union (ITU) announced that leading sports audio producer, Jabra, has joined the 2015 ITU World Triathlon Series as a global partner. With the recent introduction of the Jabra Sport Pulse Wireless, the first Dolby-enhanced...
Kyocera, The Sharks renew sponsorship deal
Kyocera Document Solutions South Africa and The Sharks rugby team have joined forces again for the 2015 rugby season. Kyocera will be continuing with The Sharks as associate sponsor with their #wegotyourbacks campaign. Kyocera’s 2014 sponsorship, which has been...