Transform customer data into actionable insights
Customers touch the organisation from multiple points: websites, SMS, WhatsApp, live chats, bots, social media, email and the contact centre. Every one of these touchpoints is a data treasure trove, offering insights into customer behaviour, product issues, service...
Improve the customer journey with data-driven Insight
To enhance the customer experience (CX), organisations need to consider the entire customer journey – including each interaction and touchpoint that a customer has with your business. By Gary Allemann, MD of Master Data Management The amount of data that organisations...
How businesses can benefit from a data-driven culture
In a world with increased competition and ever-evolving customer expectations, companies are using data now more than ever to make more informed business decisions. By Lasath Punyadeera, head: personalisation at Standard Bank This approach to using data has been...
AI is set to take centre stage in 2022
Over the past two years since the Covid-19 pandemic started, Africa’s economy has contracted by 2,1%, and regional growth is expected to be muted in 2022 compared to 2021. By Ria Pinto, GM and technology leader at IBM South Africa Economic recovery and growth are top...
When AI goes wrong in 2022 …
Remember Skynet, the artificial intelligence that wanted to wipe out humanity in the Terminator movies? By Anna Collard, senior vice-president: content strategy and evangelist at KnowBe4 Africa Now that is an example of AI gone wrong. Luckily, this will not be the...
Top data trends for 2022
The world is a very different place this year than it was a few years ago. Much has changed, not only in terms of available technologies, but also how businesses use technology and the way they had to adapt to a fully remote or hybrid working environment. This has...
Analytics trends to watch in 2022
SAS asked its experts in healthcare, retail, government, fraud, data ethics and more for their predictions of the trends we will face this year. Curiosity becomes a coveted job skill “Curiosity helps businesses address critical challenges – from improving job...
How to find the story in business data and then action it
Data literacy is a journey and is key to an organisation’s data strategy, writes Rene McGregor, head of consulting at Insight Consulting. While it is widely accepted that data is the lifeblood of our increasingly digital world, not all organisations are able to...
Big data trends for 2022
The global big data market is forecast to top $70-billion by the end of this year and more than $103-billion by 2027. Making sense of this data will be a key differentiator for any organisation in this ultra-connected world. Andreas Bartsch, head of innovation and...
How to set your AI projects up for success
When business leaders come to picking the right AI project for their company, this often boils down to having the right ingredients and knowing how to combine them. By Robin Fisher, senior area vice-president at Salesforce Emerging Markets Almost every functional AI...
Things to consider when building a BI programme
With digital transformation picking up faster than ever before in the business landscape, most organisations today employ a mix of business tools to run their operations across sales, marketing, finance, HR, etc. By Hyther Nizam, president: MEA at Zoho Corp More often...
Data lineage automation the foundation of effective DataOps
Planning for change would be easy if organisations had all their data in one properly managed system. However, today's companies are inundated with data from multiple sources, running through complex pipelines, and undergoing transformations at countless touchpoints....