WebFocus offers social media analytics tool
Social media analytics, to a large extent, are meaningless. The number of likes, comments and shares are mostly worthless statistics. The figures give no real insight into the actual value of social media and how it is impacting a brand. Research shows that an average...
Collibra involves users in data governance
Master Data Management, the reseller for Collibra in South Africa, has announced the latest integration of Collibra’ Data Governance Centre with IBM Infosphere, extending clients’ investment in IBM Infosphere to a wider business audience. Historically, data management...
Teradata launches Marketing Studio 9
Teradata, the leading analytic data platforms, applications and services company, has announced global availability of Marketing Studio 9, the latest version of its industry-leading Marketing Operations solution. Marketing Studio 9, part of the Teradata Integrated...
Robust architecture key for big data
Architecture remains the fundamental issue at the core of realising the benefits of big data in organisations today – be they big or small enterprises, says Mervyn Mooi, director at Knowledge Integration Dynamics (KID). A problem with big data is that it requires...
Software AG boosts enterprise transformation
The Road to the Digital Enterprise is Software AG’s motto for CeBIT this year, and the company demonstrates how enterprises can use cutting-edge software solutions to accelerate their digital transformation. Software AG is presenting its Intelligent Business...
Interactions 2014 agenda unveiled
Registration now open for Interactions 2014, which features keynotes from author Aron Ralston and social media expert Jay Baer; Interactive Intelligence CEO to reveal vision for next evolution of cloud communications.Interactive Intelligence Group Inc., a global...
Analytics brings you closer to customers
Within any industry, understanding the needs of your customer is of the utmost importance, and in no industry is this more relevant than the retail sector, says David McWilliam, director at Cortell Corporate Performance Management. Catering to the needs and...
Data governance key for leveraging big data
Big data analytics is touted for its ability to help organisations in the financial services industry to improve their customer experience, manage risk, more accurately detect fraud, and deliver a host of other benefits, says Gary Allemann, MD at Master Data...
Socialytics enhances social media job role
With companies embracing digital to improve and differentiate their business, the power of social media in brand building and reputation management is increasingly being accepted, giving credence to emergence of a new job role: the social media managers. And now,...
Big data, big benefits
Most companies have heard about big data, and are vaguely aware of the benefits. Unfortunately, it remains a "nice idea" but one whose benefits are not well understood. Gerald Naidoo, CEO of Logikal Consulting, takes a look at some of the very real benefits big data...
Information Builders named leader by Gartner
Information Builders, the provider of business intelligence (BI) and analytics, information integrity and integration solutions, has been positioned in the Leaders Quadrant of Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms. The report says,...
How to monetise business data
As mobility, big data and mobile broadband continue to grow in significance, they are changing the personal and enterprise computing landscape. At the same time, data monetisation is emerging as a major topic of discussion, because each of these trends has potential...