Noble WISE increases sales flexibility

South African owned integrated solutions specialist and Noble Systems preferred local partner, Intuate Group, believes that one of the company’s recently launched offerings, Noble Web Interfacing Service (Noble WISE), can add flexibility to multichannel customer...

Can you trust post-call surveys?

Post-call surveys are an essential part of the call centre manager’s toolkit – but, asks Bruce von Maltitz of 1Stream, can companies trust what the surveys are telling them? “Based on after-call surveys, many companies are far too complacent about how well...

Omi-channel communication key, says Oracle

According to new Oracle studies, B2B and B2C commerce professionals find integrated, omni-channel customer experiences increasingly valuable to their organisations, and are continuing to invest in technologies and digital content strategies to facilitate them. The...

Social media and the conversation centre

Social media blunders strike fear into the heart of any marketing manager. In the case of First National Bank, a distasteful response to a harmless query caused outrage on social media and left an unsightly blemish on the company’s otherwise polished social media...

CRM software market up 13,7%, says Gartner

Worldwide customer relationship management (CRM) software totalled $20,4-billion in 2013, up 13,7% from $18-billion in 2012, according to Gartner. “High levels of end-user investment in digital marketing and customer experience initiatives were the primary...