Apr 22, 2013
As a customer, do people know how many business relationships they have? Listing them can be an interesting exercise: the phone company; the supermarket; the doctor; the dentist; the garage; the bank; the gym; the place they buy lunch – almost everybody can rack...
Apr 22, 2013
InfoBuild has announced the launch of Information Builders’ WebFOCUS Social Media Analytics. The solution uses data from social media interactions to provide insight into sales and marketing, product quality and customer-centric issues. “Facebook, Twitter and other...
Apr 16, 2013
Significant shifts are set to occur in the customer relationship management (CRM) market in the next two years. Gartner predicts mobile CRM apps available for download on app stores will grow to over 1 200 by 2014 from over 200 in 2012. More than 50% of total CRM...
Apr 11, 2013
Significant shifts will occur in the customer relationship management (CRM) market in the next two years. Gartner predicts mobile CRM apps available for download on app stores will grow to over 1 200 by 2014 from over 200 in 2012. More than 50% of total CRM software...
Apr 9, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
