Mar 27, 2013
FrontRange, the only provider of Hybrid IT Service Management solutions, last week announced a significant upgrade to its HEAT Service Management solution that provides a complete, closed loop lifecycle approach to centrally monitoring and managing an organisation’s...
Mar 26, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
Mar 19, 2013
The ability to measure sales activity against actual marketing expenditure – commonly referred to as “closing the marketing loop” – has historically been a challenge for all retailers, decreasing the overall effectiveness of marketing campaigns. Bevan...
Feb 27, 2013
Social media has provided small businesses with the opportunity to market their brands on a big scale at a fraction of the cost. This said, in order for social media to work to a company’s advantage, users need to understand the various platforms and know how to...
Feb 15, 2013
A fundamental lack of understanding about who the customer is means insurers are facing a “through the looking glass” moment. Traditional perspectives about the importance of operational excellence and a primarily product-focused approach, are being turned inside-out...
