Lead generation boosts focused sales

Sales is the heart of any successful business. However, in many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space, where techies speak in feeds and speeds and sales leads are rarely found....

Customer retention and experience

One of the greatest challenges facing businesses of all types and sizes today is the need to maximise engagement with customers and grow revenues while lowering the costs associated with delivering an outstanding customer experience, across each of the businesses communication channels. This is where the use of customer analytics come in to enhance engagement and loyalty.

2014 boom for CRM software

Worldwide customer relationship management (CRM) software totalled $23,2-billion in 2014, up 13,33% from 20,4-billion in 2013, according to Gartner. “Large vendors leveraged their acquisitions to extend their position in new markets and to enrich the depth of...

Outsource customer management

The contact centre industry has reached a crossroads more significant than any other in its history and, this time, operators have no choices left. So says Zain Patel, operations director: Domestic at Merchants. “Contact centres were developed, four decades ago,...

IFS launches Applications 9

IFS, the global enterprise applications company, has launched IFS Applications 9, the new core version of its extended enterprise applications suite. IFS Applications 9 delivers customers true business agility by bringing them closer to their business and by providing...