Marketing has been mobilised

May 8, 2015

The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. But there are some important rules that must be observed. When brands speak to customers, their main priority is to grab those customers’ attention, so they...

Social media pitfalls that SMEs should avoid

Apr 29, 2015

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business, says Steven Cohen, MD for Sage One Accounting AAMEA.Yet unwary small...

Financial services operations need CRM

Apr 24, 2015

Customer relationship management (CRM) is the glue that holds various systems together in the financial services space, allowing organisations to build customer-centric businesses. South Africa banks – long under fire for holding several instances of the same customer in different silos – have all declared a strategy to shift to a customer focus, says Carel du Toit, MD of Mint Management Technologies. Kathy Gibson reports from Reimagine 2015.

CRM set to become pervasive

Apr 23, 2015

Kathy Gibson reports from Reimagine 2015 in Johannesburg – The Internet of Things can mean different things to different people, but the definition that Tertius Zitzke, CEO of AccTech Systems, uses is “building systems of intelligence that help enable intelligent...

The dynamics of CRM in the digital era

Apr 22, 2015

Within the mobile-first, cloud-first era, the business environment is being reshaped by technological trends that are altering consumer behaviour and is challenging conventional service models. Businesses have to adapt if they are to convert threats and challenges...