Customer experience key for businesses

The world’s most valuable brands, such as Coca-Cola, Google, McDonalds and Apple, all have one thing in common – they recognise the crucial role of providing a consistent customer experience.  As a result, South African businesses are being urged to follow suit...

Why companies need a go-to-market plan

With the dawn of a new year, many new innovative startups are also bound to see the light as young entrepreneurs with stars in their eyes and dreams of becoming the next Bill Gates, Steve Jobs or Mark Shuttleworth, put their ideas into what they surely hope will...

Reach out to customers on Valentine’s Day

Has a bank manager ever given readers a hug? Or have the waiters at the neighbourhood coffee shop ever recited poetry to them?  If the answers are “no” and “never”, then readers are among millions of consumers who feel unloved by the retailers...

FrontRange announces HEAT 9.6

FrontRange is pleased to announce the general availability of HEAT 9.6. The release delivers major enhancements, including Web-based Managers Monitor and Mobile Field Support. The product has been available to all customers and partners as of Monday, 21 January. HEAT...

Moving to mobile communications

With mobile penetration in South Africa already well over 100%, an increasing number of enterprises are turning to this medium as a means of communicating with their customer bases. Mobile communications tools like SMS represent an immediate, personal and...