Integration should underpin organisations

With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and service their customers, says Scott Cundill, founder of Majestic3.com. This has been confirmed by...

Pamoja, BluWave Software partner

Pamoja, together with its partner BluWave CRM Software, is extending the benefits of advanced software to uplift the sales function in business. As a result of the alliance and exposure to next generation CRM infrastructure and service linked to the cloud, sales...

Improving consumer self-service

Historically, customer self-service – despite its proven effectiveness – has a bad reputation. Almost everyone can recall an experience where they’ve tried to resolve a problem through self-service, which has left them frustrated, says Henry McCracken, regional sales...

Business can’t exisit without social

Any credible venture today cannot seriously engage their markets, manage customers and partners or even compete without including social media in the marketing strategy. This is the view of technology experts focused on the development and application of bleeding edge...

Keeping up with connected customers

At this late stage in our technological evolution we are facing yet another digital divide – this time between consumers and the companies that supposedly serve their interests. And it’s time the latter caught up, says Suren Govender, MD: Analytics at Accenture...