Big data key to successful online marketing

The world of e-commerce and online business is a highly pressurised market. The need for 24/7 operations, an environment of global competition, and customers who are both price sensitive and incredibly vocal, make for a challenging business landscape, says Shailendra...

Get your sales pipeline ready for 2015

The calendar had barely ticked over to October when the signs began appearing everywhere: Christmas was around the corner – and it seems to strike earlier every year – on the radio, television, in print ads, and in shops where retailers have already strung up the...

Improved customer experience grows profits

Just like the Internet has revolutionised the way in which consumers make purchases, it is also changing the way in which business-to-business (B2B) buying is conducted. As this process takes hold, those organisations which invest in delivering a superior consumer...

Marketing to millennials

The Millennial Generation – people born between roughly 1980 and the early 2000s – have entered the workforce and started to exert their buying power in the marketplace. They’re as different from the rebellious and individualistic Generation X as the Xers were from...

The 2014 South African Service Awards

Is customer service your number one business driver? Then you deserve to be recognised by your customers and competitors for your customer service excellence. Get nominated into the 2015 South African Service Awards – the only customer-driven national service awards...