Ricoh helps measure print campaign efficacy

Ricoh has made it possible for print service providers (PSP) to give marketers a way to measure the efficacy of their print material in achieving campaign objectives and KPIs by linking it to traceable, digital resources. Clickable Paper has a new feature that help...

Keep customers coming back

For business, getting customers through the door is crucial to success. Perhaps even more important is keeping them coming back. This is where delivering excellent customer services comes in. Fantastic customer service makes your customers believe that you are...

Becoming customer-centric in the digital era

The power pendulum has swung in favour of the customer in the mobile-first, cloud-first world, in which consumers are always connected to the internet and their spheres of influence. Customers do their own research and question their peers to make buying decisions...

Evolving to true omni-channel experiences

The term omni-channel is on everyone’s lips today – across all sectors – yet no brand in South Africa has managed to execute on a true omni-channel strategy, says Lynette Hundermark, MD of Useful & Beautiful. Look to the international market,...

Sage ERP X3, Sage CRM integrate

Sage ERP Africa, a leading provider of business management software and services to small and medium-sized businesses, has announced integration between Sage CRM and Sage ERP X3. This integration provides mid-market enterprises with a single, customer-centric view...