Sep 26, 2014
Effective marketing is becoming more and more of a challenge these days, because the customer is well-informed, interacts through multiple channels, uses their peers as a primary information source and wants the best customer experience possible. Gerald Naidoo, CEO of...
Aug 22, 2014
The Millennial Generation – people born between roughly 1980 and the early 2000s – have entered the workforce and started to exert their buying power in the marketplace. They’re as different from the rebellious and individualistic Generation X as the Xers were from...
Jul 29, 2014
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research State Of Retailing Online study, which surveyed 81...
May 16, 2014
With the 2014 FIFA World Cup around the corner, and if 2010 is anything to go by; brands, publishers, broadcasters, advertisers and the fans themselves, will be lining up to take advantage of the world’s biggest sporting spectacle. But, fans and brands don’t want...
Mar 14, 2014
Teradata, the leading analytic data platforms, applications and services company, has announced global availability of Marketing Studio 9, the latest version of its industry-leading Marketing Operations solution. Marketing Studio 9, part of the Teradata Integrated...
