Jan 24, 2014
As annoying as mobile malware is, it is far from the only security problem plaguing smartphone users across the globe. A threat that is starting to take centre stage, is “madware” – a new variety of mobile adware, which covers aggressive mobile advertising...
Dec 4, 2013
Teradata Corporation, the leading analytic data platforms, applications and services company, recently announced that all profits from global sales of Teradata Applications CMO Lisa Arthur’s newly published book, Big Data Marketing, will be donated to The American Red...
Dec 2, 2013
With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business. Instead of passively...
Nov 29, 2013
“Big data” has become the latest panacea for creating customer loyalty. “Big data” usually goes with other mysterious terms like “analysing telephony metadata”, “separating the signal from the noise”, and “we know the precise ARPU for our clients”, says Aki...
Nov 18, 2013
Communication professionals are seeing a high return on investment from implementing a content marketing strategy. This is according to a report by Waggener Edstrom entitled Content Marketing: Puncturing the Hype and Getting Practical, which found that of the 82% of...
