Nov 18, 2013
Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya. Speaking at a SAS Integrated Marketing Management forum hosted recently in Nairobi, SAS experts highlighted numerous ways...
Nov 8, 2013
If users still wait for customers to call them, their contact centre strategy is about to become outdated, says Deon Scheepers, strategic consultant EMEA Interactive Intelligence. Simply waiting for calls to come in, or worse – making outbound sales calls scripted to...
Nov 4, 2013
To meet the needs of today’s evolving digital, mobile and social world, marketing and technology executives are finding collaboration across people, processes and technologies is leading to more effective business outcomes. A study by Oracle, in partnership with...
Nov 1, 2013
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. Yet the marketing industry has clung to the same frameworks for modelling the ways that people evaluate...
Sep 27, 2013
We live in a world with over six-billion cell phones, over one-billion of which are smart phones. As a result, more individuals have cell phones than access to safe drinking water. Within the next 10 years virtually all mobile phones will be smartphones, giving...
