Sep 11, 2013
Facebook has become the biggest social network in South Africa, seeing its strongest growth yet in the past year, according to the SA Social Media Landscape 2014 research study, by World Wide Worx and Fuseware. The study showed that Facebook has 9,4-million active...
Sep 11, 2013
What are the roots of innovation as a social process and what is the relevance of the social nature of engagement in developing strategies for a social business, asks Marcela Ospina, digital strategist at Native. Citing Pentland’s The roots of innovation, “The actions...
Aug 27, 2013
Over the past few months, hundreds of South Africa’s approximately 6,19-million registered Facebook users have become the victims of cloning. This practice, which is also known as deep mining, is when cybercriminals lift a user’s name and profile picture from their...
Aug 27, 2013
In this the age of information dominated by the power of social collaboration using technology, the case for investing in social business is strong. A step beyond social media and networks, social business is the new frontier of business-to-business and...
Aug 15, 2013
Although almost all marketers make use of social media – ranging from branded Facebook and Twitter accounts to blogs, forums and paid ad placements – more of these campaigns fail than succeed. Forrester forecasts that US marketers alone will spend $4,8-billion...
