Marketing still runs social media

The top reason for businesses investing in social media is once again for improving customer relationships, according to Gartner’s social media survey. This is a significant finding for marketing organisations because it shows that the top five reasons for investing...

Implementing social media analytics

Social media is a treasure trove of insights and useful information, but most people have realised that the path from hype to reality is hardly straightforward or easy to implement. At the heart of the matter, information gleaned from social channels is a combination...

Social media uncovers CV cheats

Inaccurate CVs are a perennial problem for recruiters – but, says Felix Erken MD of Junk Mail, savvy HR practitioners and recruitment consultants are increasingly turning to social media for a solution. “The problem has always been with us, but it’s...

Adobe goes social with Behance buy

Adobe Systems has acquired privately-held Behance, an online social media platform that enables creatives to showcase and share their work. With more than one million members, the acquisition of Behance accelerates Adobe’s strategy to bring community features to...