Apr 7, 2025
Customer engagement is the foundation on which any successful loyalty program is built. As businesses compete for people’s attention, gamification is quickly becoming a more creative and innovative way of developing dynamic and rewarding loyalty experiences. By Len...
Mar 28, 2025
The retail sector continues to navigate tremendous change, with high consumer expectations, constant margin pressure and the need for operational efficiency. In this challenging environment, retailers are increasingly turning to strategic outsourcing partnerships to...
Mar 18, 2025
Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary ratings to assess customer experience. By Liezel Jonkheid,...
Feb 27, 2025
In a world overflowing with information and an ever-growing array of apps vying for attention, South African smartphone users are increasingly overwhelmed. “South Africans rely on their smartphones to navigate daily life, yet most of us only regularly use a...
Feb 27, 2025
In a world overflowing with information and an ever-growing array of apps vying for attention, South African smartphone users are increasingly overwhelmed. “South Africans rely on their smartphones to navigate daily life, yet most of us only regularly use a...
Feb 18, 2025
Even though loyalty programmes have become increasingly popular, research shows that loyalty fraud now accounts for 31% of all fraud attempts against online merchants globally. By Len Lubbe CEO of LoyaltyPlus Given how companies collect and store vast amounts of...
