Create customer-obsessed experiences in B2B

Create customer-obsessed experiences in B2B

The concept of customer experience (CX) has shifted from customer-centricity to customer obsession, making it much more comprehensive and immersive than ever before. Where customer-centricity sets its sights on understanding and meeting customer needs, customer...
CRM, cloud, data, AI, trust are reshaping African business

CRM, cloud, data, AI, trust are reshaping African business

Organisations across industries and sectors have prioritised and are fast-tracking digital transformation all through the African continent by leveraging emerging technologies to not only ensure continuity and resiliency, but to also encourage innovation and growth....

The future of customer communication with WhatsApp

As businesses adapt to a rapidly evolving digital landscape, customer communication is being reshaped by new technologies and consumer behaviours. By Xander Barnard, MD of The Messenger Network WhatsApp Business API, in particular, is emerging as a powerful tool for...
How much trust should we place in chatbots

How much trust should we place in chatbots

The rise of advanced language models like ChatGPT has ushered in a new era of human-like interactions, where chatbots can engage in natural conversations, solve complex problems, and even exhibit creative thinking. This remarkable progress has opened up a world of...

Tech innovation essential to meeting customer needs

Like every industry, the short-term insurance industry has undergone significant tech transformation over the past decade. This change is largely driven by technological advancements, which have redefined and enhanced customer experiences, streamlined operations, and...
Customer service in an AI-driven future

Customer service in an AI-driven future

Generative AI has recently taken centre stage as a transformative tool for businesses, particularly in customer service. Often, discussions around AI in this space focus on overcoming customer service challenges. However, instead of using AI to keep customers at...