Mar 18, 2025
Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary ratings to assess customer experience. By Liezel Jonkheid,...
Feb 27, 2025
In a world overflowing with information and an ever-growing array of apps vying for attention, South African smartphone users are increasingly overwhelmed. “South Africans rely on their smartphones to navigate daily life, yet most of us only regularly use a...
Feb 27, 2025
In a world overflowing with information and an ever-growing array of apps vying for attention, South African smartphone users are increasingly overwhelmed. “South Africans rely on their smartphones to navigate daily life, yet most of us only regularly use a...
Feb 18, 2025
Even though loyalty programmes have become increasingly popular, research shows that loyalty fraud now accounts for 31% of all fraud attempts against online merchants globally. By Len Lubbe CEO of LoyaltyPlus Given how companies collect and store vast amounts of...
Feb 7, 2025
As businesses strive to foster stronger connections with their customers, 2025 will see key shifts in how loyalty programs are designed and executed. The focus is increasingly on personalisation, engagement, and delivering meaningful and tangible value. Gordon Wilson,...
Feb 4, 2025
Very few businesses operating today don’t have a customer-facing piece of technology. Whether that’s an actual product, an app, or even just e-commerce and customer service functionality on their website, all have become crucial to surviving and thriving in today’s...
