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LIV Golf launches Fan Caddi withSalesforce’s Agentforce 360

LIV Golf and Salesforce have announced the launch of agentic golf companion Fan Caddie. Named “Chip,” the AI agent is built on Salesforce’s Agentforce 360. The proprietary technology built into LIV Golf’s app customises each fan’s journey to guide their experience and...

TCL deepens partnership with Arsenal

TCL has announced Arsenal’s Bukayo Saka as its brand ambassador. TCL recently teamed up with Arsenal and Bukayo Saka with the launch of ‘Inspire Greatness, Together’, a new campaign that celebrates how football brings people together through moments on and off the...

Schneider Electric partners with McLaren Racing

Schneider Electric will become the Official Energy Technology Partner of McLaren Racing, including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, McLaren F1 Academy, as well as the McLaren United Autosports WEC Hypercar Team. Schneider and...

Hisense highlights FIFA collaboration

At CES 2026, Hisense showcased its latest technology applications for the FIFA World Cup 2026, highlighting how its large-screen and home appliance innovations continue to support both professional football operations and immersive fan experiences. The Hisense booth...

Itec grows joBerg2c support

Office automation and communications group, Itec has long been a supporter of local mountain biking. As one of the earliest sponsors of the sport, Itec's involvement and support has continued to grow, a fact that was most evident at the fourth edition of the Old...

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