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Could tech help turn sports into an economic growth sector?

by | March 25, 2024 | Industry Areas, IT in Sport Trends | 0 Comments

The world of sport has greatly evolved for the better with the impact of technology. By Andrew Bourne, regional manager of Zoho Africa For fans, that impact can most clearly be seen in the ways that TV and streaming experiences have changed over the years. From HD...
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HP signs global sponsorship with Real Madrid

by | February 8, 2024 | Industry Areas, IT in Sport | 0 Comments

Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club's 121-year history. The sponsorship spans...
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Scouting app helps uncover female soccer talent

by | September 5, 2023 | Industry Areas, IT in Sport | 0 Comments

BallTalent - a Soweto-based, tech-enabled, talent scouting app - is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women's World Cup and Women's...
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Teaming cycling with technology for optimal results

by | August 21, 2023 | Industry Areas, IT in Sport Trends | 0 Comments

Sports celebrates hard work, persistence, perseverance and skill. Technology plays a pivotal role in helping the world's top sportsmen and women overcome the limits of human performance through continuous innovation and ever-evolving sports engineering. By Chris...
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