HP signs global sponsorship with Real Madrid

Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club’s 121-year history. The sponsorship...

Scouting app helps uncover female soccer talent

BallTalent – a Soweto-based, tech-enabled, talent scouting app – is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women’s World...

NEOM McLaren Formula E partners with Trend Micro

Trend Micro has been named an Official Partner of the NEOM McLaren Formula E Team. “I’m excited to welcome Trend Micro to our team,” says Ian James, MD of McLaren Electric Racing and Team Principal of the NEOM McLaren Formula E Team. “As we...

McLaren Racing in multi-year partnership with Workday

McLaren Racing has announced a multi-year partnership with Workday, as an Official Partner of the 2023 McLaren Formula 1 Team. Workday branding debuted at the 2 April 2023 Australian Grand Prix. As part of this partnership, McLaren will become a customer of...

Lenovo partners with the Sharks

Lenovo has entered into a partnership with SA Rugby champion team, the Sharks. As the official laptop supplier to The Sharks, Lenovo will provide state-of-the-art laptops to the Sharks staff and management to ensure that the Sharks are able to perform at their peak...