IOC, Samsung extend partnership to 2028

The International Olympic Committee (IOC) and Samsung have announced an extension to their global Olympic partnership through to 2028. The announcement was made in Seoul, Korea, at a signing ceremony with IOC President Thomas Bach and Jay Lee, vice-chairman of...

Data-driven sports management with SAP Sports One

South African and African sports teams gained access to the same technology used by the German football team in their successful bid for the 2014 FIFA World Cup at the launch of SAP Sports One in Johannesburg. The launch was attended by delegates from many of South...

World rugby secures .rugby domain

World Rugby has made history by launching the .rugby internet domain name, kicking-off a digital revolution that could deliver multiple promotional benefits to the global rugby community. World Rugby’s website has become www.world.rugby and all of the...

Tech drives increase in Tour de France second screen audience

Amaury Sport Organisation (ASO), the organiser of the Tour de France, has partnered with Dimension Data since 2015 to help engage a new generation of young fans. Aged between 18 and 35, they now make up 73% of the Tour de France’s 6,5-million-strong social media...

VFS Global facilitates FIFA World Cup Fan IDs

As Russia looks forward to welcoming football enthusiasts for the FIFA World Cup 2018, VFS Global offers extra convenience to football fans by providing access to more than 165 of its Visa Application Centres across the globe as FAN IDs distribution points. Visitors...

Lenovo signs up sports sponsorships

Lenovo has entered into a multi-year sponsorship partnership with Scuderia Ferrari – starting with the 2018 season which kicked off in Melbourne on 25 March. The partnership will see brand exposure through the placement of the Lenovo logo on the side wing and...