NBA and AWS bring AI-powered stats to basketball fans
The National Basketball Association (NBA) and Amazon Web Services (AWS) have announced a multi-year partnership that will power the next generation of basketball innovation. Together, they will launch NBA Inside the Game, powered by AWS, a new basketball intelligence...
Sony partners with World Athletics Championships Tokyo 25
s an official partner of the World Athletics Championships Tokyo 25 (WCH Tokyo 25), which will take place at Japan National Stadium in Tokyo from 13 to 21 September, Sony will enhance and deliver the entertainment value of the sports to audiences around the world. At...
Hisense SA partners with RGB Gaming on e-sports
Hisense SA has partnered with RGB Gaming, with the aim of redefining the competitive gaming landscape in schools and universities nationwide, to transform gaming into a high-performance career path for thousands of young South Africans. RGB Gaming has already...
Strike a balance between performance and protection
The global sports industry is worth over USD 400 billion. Athletes and players who compete at a professional level often perform under conditions of stress, overexertion and overtraining. By Karl Blom, partner, Prineil Padayachy, senior associate, and Ndinae...
Could tech help turn sports into an economic growth sector?
The world of sport has greatly evolved for the better with the impact of technology. By Andrew Bourne, regional manager of Zoho Africa For fans, that impact can most clearly be seen in the ways that TV and streaming experiences have changed over the years. From HD...
HP signs global sponsorship with Real Madrid
Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club's 121-year history. The sponsorship spans...
Scouting app helps uncover female soccer talent
BallTalent - a Soweto-based, tech-enabled, talent scouting app - is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women's World Cup and Women's...
Teaming cycling with technology for optimal results
Sports celebrates hard work, persistence, perseverance and skill. Technology plays a pivotal role in helping the world's top sportsmen and women overcome the limits of human performance through continuous innovation and ever-evolving sports engineering. By Chris...
NEOM McLaren Formula E partners with Trend Micro
Trend Micro has been named an Official Partner of the NEOM McLaren Formula E Team. "I'm excited to welcome Trend Micro to our team," says Ian James, MD of McLaren Electric Racing and Team Principal of the NEOM McLaren Formula E Team. "As we travel around the world,...
NTT adds innovation to Tour de France and Tour de France Femmes avec Zwift
Dimension Data parent company NTT is enhancing its technology offering for the Tour de France and Tour de France Femmes avec Zwift to bring IoT, edge connectivity, and edge computing to the forefront of the famous sporting event. In 2023, NTT will bring a greater...
McLaren Racing in multi-year partnership with Workday
McLaren Racing has announced a multi-year partnership with Workday, as an Official Partner of the 2023 McLaren Formula 1 Team. Workday branding debuted at the 2 April 2023 Australian Grand Prix. As part of this partnership, McLaren will become a customer of Workday's...
Lenovo partners with the Sharks
Lenovo has entered into a partnership with SA Rugby champion team, the Sharks. As the official laptop supplier to The Sharks, Lenovo will provide state-of-the-art laptops to the Sharks staff and management to ensure that the Sharks are able to perform at their peak...