HP signs global sponsorship with Real Madrid
Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club's 121-year history. The sponsorship spans...
Scouting app helps uncover female soccer talent
BallTalent - a Soweto-based, tech-enabled, talent scouting app - is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women's World Cup and Women's...
Teaming cycling with technology for optimal results
Sports celebrates hard work, persistence, perseverance and skill. Technology plays a pivotal role in helping the world's top sportsmen and women overcome the limits of human performance through continuous innovation and ever-evolving sports engineering. By Chris...
NEOM McLaren Formula E partners with Trend Micro
Trend Micro has been named an Official Partner of the NEOM McLaren Formula E Team. "I'm excited to welcome Trend Micro to our team," says Ian James, MD of McLaren Electric Racing and Team Principal of the NEOM McLaren Formula E Team. "As we travel around the world,...
NTT adds innovation to Tour de France and Tour de France Femmes avec Zwift
Dimension Data parent company NTT is enhancing its technology offering for the Tour de France and Tour de France Femmes avec Zwift to bring IoT, edge connectivity, and edge computing to the forefront of the famous sporting event. In 2023, NTT will bring a greater...
McLaren Racing in multi-year partnership with Workday
McLaren Racing has announced a multi-year partnership with Workday, as an Official Partner of the 2023 McLaren Formula 1 Team. Workday branding debuted at the 2 April 2023 Australian Grand Prix. As part of this partnership, McLaren will become a customer of Workday's...
Lenovo partners with the Sharks
Lenovo has entered into a partnership with SA Rugby champion team, the Sharks. As the official laptop supplier to The Sharks, Lenovo will provide state-of-the-art laptops to the Sharks staff and management to ensure that the Sharks are able to perform at their peak...
Football fans get crypto, NFT experience
Visa has unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar 2022. The Visa Masters of Movement auction features digital art inspired by iconic goals from...
Gary Kirsten launches CoachED website
Cricket coach, Gary Kirsten, has launched the new CoachED website which offers even more courses to certify coaches across all levels of the game. "Based on the growing demand for coaches to become certified alongside the lack of access for many coaches wanting to...
Making SA sport stadiums EPC-compliant
The EPC regulations published in December 2020 mandate the display of an Energy Performance Certificate (EPC) for all sport facilities such as stadiums larger than 1 000m2 (if they are state-owned) or 2 000m2 (if they are privately-owned). With the December 2022...
SA Rugby, Dell introduce immersive VR Experience for fans
SA Rugby and its IT partner Dell Technologies have introduced an immersive Virtual Reality (VR) Experience to enhance the fan experience at all international games played in South Africa until 24 September 2022. Digital transformation is one of the key priorities for...
Evotel sponsors Tumelo Molloyi Sunshine Tour
Fibre network operator (FNO) Evotel is sponsoring 28-year old South African golfer, Tumelo Molloyi, for participation in the 2022 Sunshine Golf Tour, supporting the youngster's inspirational drive to become a leader in the golfing world. Molloyi turned pro in 2018 and...